Author Topic: Banned bike ad...  (Read 414 times)

quixoticgeek

  • Mostly Harmless
Banned bike ad...
« on: June 30, 2020, 03:15:18 pm »
It would appear France has banned a Van Moof bike add for being anti car industry...

https://twitter.com/modacitylife/status/1277923239654756361

As yet noone is able to tell me what the French is for Streisand effect...

J
--
Beer, bikes, and backpacking
http://b.42q.eu/

Pedal Castro

  • so talented I can run with scissors - ouch!
    • Two beers or not two beers...
Re: Banned bike ad...
« Reply #1 on: June 30, 2020, 04:45:02 pm »
Maybe not banned but "fake news" in order to go viral on social media for lots of free advertising?

Cudzoziemiec

  • Eating all the pies and drinking all the tea.
Re: Banned bike ad...
« Reply #2 on: Yesterday at 01:12:11 pm »
Not fake news, a French law that adverts must not use fear and distress.
https://road.cc/content/news/vanmoof-bike-ad-banned-creating-climate-anxiety-275027
https://www.theguardian.com/media/2020/jul/01/france-bans-dutch-bike-tv-ad-for-creating-climate-of-fear
Quote
“Some images in the reflection of the car are, in our opinion, unbalanced and discredit the entire car sector,” the ARPP said in a letter sent to VanMoof. “The images of factories/chimneys and an accident create a climate of fear. So they will have to be adapted.”


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