I think in an urban situation, "where can I leave my bike?" is a big question for many people. Obviously, it doesn't address traffic fear, hills, weather, silly clothes, but I'd note that the racks in locations where people go anyway are usually fairly busy and usually used by People In Normal Clothes Who Don't Display Visible Signs of Excessive Fitness Or Nerdiness.
I'd also note that "where can I park my car?" is a major anxiety for many drivers. When most of central Bristol, including the streets around Cudzo Towers, became residents parking zones a few years ago, the inevitable squeals of protest were accompanied by some genuine change in commuting patterns: some people just stumped up for commercial parking, but others started busing, training, walking or, yes, cycling, and some brave souls even gave up their jobs.