Insulation is an odd one. It works fine when there is a constant temperature difference between indoors and out. However, many people leave the heating off during the working day and only switch it on when, or just before, they return home. You'd be silly not to.
Anyway, when trying to raise a house from stone cold, the insulation doesn't speed this up appreciably. Everything on the indoor side of the insulation has to be warmed up, not just the air. To do that quickly and with minimal losses, you need a powerful heat source. My mid-90s new build was only acceptably warm at weekends in winter, because the CH simply couldn't get it to temperature between 4pm and bedtime. That had modern, not much different to current, insulation thicknesses.