Not an Octopus install, but I had a Vaillant Arotherm plus installed a year ago. It achieved a SCOP of 2.7 (SPFh4 will be a bit lower). With an electricity to gas price ratio of about 3 now, this is about parity with a 90% efficiency gas boiler in terms of running cost. There are efficiency gains to be had with how you run it; I experimented with some things last winter and will try a few more this winter. The house is a mixture of build including 100 year-old solid wall, 1980 cavity and 2000 cavity, based in Oxfordshire. We run radiators (replaced at time of install) and were perfectly warm all last winter.
The priority order for retrofit for energy efficiency should be:
1. Repair.
2. Insulation.
3. Easy energy efficiency measures e.g. tank stat, house stat, rad stats, etc.
4. Harder energy efficiency measures i.e.Clean heat e.g. heat pumps.
5. Other stuff e.g. PV, Energy storage.
The problem is people start at the wrong end because the technology is more interesting; Repair and insulation is really boring but will make the most difference to energy use and heating costs if starting from an average UK home.