We only want tyre companies to offer a choice. If people don't like black tread and amber sidewalls, they can just choose tyres with another colour.
I agree - now try persuading the retailer to invest in stocking a wide range of colour and sidewall options!
You seem to be arguing against yourself.
Why not just make tyres in just one colour combination; black tread and amber sidewalls. That'll avoid any problems with "now try persuading the retailer to invest in stocking a wide range of colour and sidewall options". But then "now try persuading the retailer to invest in stocking a wide range of colour and sidewall options" doesn't seem to stop tyre companies from making tyres in endless different combinations of colour (except black tread and amber sidewalls)
Sorry - I did appear to be arguing against myself - it had been a long day!
When we look at coloured tread/sidewall options its about encompassing as much demand as possible with the fewest number of products. We realise that we are never going to please everyone - the one werido bloke who wants an orange tread with a lime green sidewall etc - just doesn't get catered for. Whilst there seems to be quite a high percentage of people on here who would favour a black tread/amber sidewall combination, the market in general considers that quite retro and globally the demand is for an all-black tyre. I know Continental make their GP4000 in a black tread/amber sidewall but, according to a couple of big retailers I spoke to it is a relatively slow mover. I know on the Pro3 we used a Parisien fashion house to decide on our colours - their feedback was that an all-black tyre would be the biggest seller (for info, that represents about 60% of my forecast for 2009). This is follwed by base colours - blue, red and yellow - and then some dynamic colours - orange and flourescent. Just as an aside, you should be grateful that some of the prototype colours that we were presented with didn't make it into production; orange sidewall with cement tread, metalic blue sidewall with tobacco tread & flourescent green sidewall bith burgundy tread - any takers? YUK!
I guess what I am trying to say is thats its about matching what our competitors do so we don't lose sales ("I'd love to try the Pro3 but they don't make it in pink"), meeting our consumers demand whilst minimising our retailers stock holding requirements. I will obviously put the black/amber note in my report and note that there is a strong feeling for it in the UK and, if we can prove that there is actually a worthwhile global demand for this then I'm sure we will see it go into production in the near future.