I am joking - you are perfectly welcome to your opinions - I know I have them about just about everything - but can I ask you why you don't regard Michelin as a serious tyre brand? Is this just a cycle tyre thing or in general?
I see Michelin as a premium brand, I have a couple of BF Goodrich tyres on my Land Rover, but these were bought before 2004, this quote will tell you why I don't now.
It is now owned by Michelin who operate BFGoodrich as the company's cross-ply offer in agricultural tyres. However, in 2004 Michelin took the decision to develop BFGoodrich car tyres as a higher margin band to be sold through selected dealers. This does not conform to our policy of selling at the best possible prices and therefore Etyres does not sell BF Goodrich car tyres. However we strongly recommend the BF Goodrich 4X4 range which is available through normal sourcing channels.
Goodriches are all right but no better than a number of other non-premium brands.
In bike tyres Michelin offer a graduated product range, which seem to put a premium on display. A shop will have a rack with increasing price towards the top, but they mostly seem to be 23mm, I'll pay about a tenner for a tyre for Heather, she pays, and won't notice the difference if I buy anything expensive. Puncture resistance and long mileage are critical.
I'm a long distance rider, and I'm very heavy, I also film from the bike on long rides, so I have mid -section rims to take pothole hits, I also want to take cattle grids at full pelt. Over 110 kilos at 50kph means a good chance of a snakebite puncture, So I poke around the back of Ribble cycles and search for rigid 28mm tyres capable of handling 100 psi, Michelin can offer me only a 25 mm folder that costs £25, so I go for a Continental Sport or a Gator Skin or a Panaracer 26 mm depending on how flush I feel, and what's cheapest. I might consider a cheap Michelin folder as a spare, lashed to the bike.
What Michelin needs is a tertiary brand of tyres in that £12.50 sector.
While you're here, could you explain why OEM tyres on cars have deeper tread than the replacement ones?
Damon.