Excellent!
My dad worked for Cadbury's and was sent out to Ghana to build a factory that would make Bournvita for the local population. Ghana was, and still is I think, a major producer of cocoa so the idea was rather than ship cocoa back to the UK, make it into a chocolate drink, then send it back to Ghana, the chocolate drink could be made in the country that produced the raw material. An early example of reducing food miles. The Ghanian's also didn't like the UK produced stuff as it wasn't sweet enough. I was 4 when we went out there and started my education at a British Army infants school.
By the way I went down Blind Lane last night (just off the B1022). Much of the lane is a long straight line and I wondered if it was part of an old WW2 airfield. I was right. The lane was closed from late 1942 until after WW2 as it became one of the two 1400 yard secondary runways of Birch Airfield which was used by the USAAF.