Ibis Budget used to be Etap, much like F1 but en suite.
All the cheap chains are usually concentrated in a sort of semi-industrial, semi retail zone close to a motorway junction. That pretty much sums up St Quentin en Yvelines, where PBP starts, a sort of French Milton Keynes. That's what modern France is all about. PBP is an excursion into an older France, which is more like the France of the imagination.
I like to mix and match, using Lidl and Netto during the day and Bar-Tabacs at night. I'm not sure that I'll ride PBP again, I've sustained my interest in it by documenting it, but everyone is doing that now. I might get my arm twisted by Heather, she likes the atmosphere, and my riding means she's not simply a spectator. There's always volunteering though, a team LEL at PBP might be fun.