I am a fan of art house cinema. It is great to be able to go and watch classic films on the big screen. We may not be able to do that for much longer. It will be a real loss if this happens. Below is a small excerpt of the article. I recommend people follow the link and read the full article. It makes troubling reading for cinephiles.
Upgrade or Die
Hadrian Belove wanted to show Breakfast at Tiffany's for Valentine's Day. As executive director of the Cinefamily at the Silent Movie Theatre in West Hollywood, he's used to working with studios to borrow prints of rare or classic films.
But this year it proved trickier. Studios are pushing a new format. And Belove's cinema — a nonprofit collective of cinephiles dedicated to presenting "weird and wonderful" movies — hasn't made the upgrade.
The new format is called a DCP, or Digital Cinema Package. It is a virtual format, a collection of files stored on a hard drive. Roughly the size of a paperback novel, the hard drive is mailed in a lightweight, foam-lined plastic case to the theater, where it's inserted (or, in the lingo, "ingested") into a server that runs the digital projector. DCPs won't run on traditional film projectors, however. So if they want to play the new format, theater owners must update their equipment.
For this privilege, exhibitors can expect to shell out from $70,000 to $150,000 per screen. Because the studios will save so much money on shipping costs, they've agreed to help finance the conversion. For the next 10 years, they will pay theater owners a "virtual-print fee" for each new release shown digitally.
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To speed the conversions along, the studios are using a classic carrot-and-stick model of coercion. The offset money is the carrot. The punishing stick? Studios will no longer be releasing 35 mm prints.
It's not so bad for first-run theater chains, which play only new releases. Art-house and repertory theaters, however, which play classic and older movies, are largely dependent on print loans from studios. Increasingly, the prints are remaining locked in studio vaults. Last November, 20th Century Fox sent its exhibitors a letter to that effect: "The date is fast approaching when 20th Century Fox and Fox Searchlight will adopt the digital format as the only format in which it will theatrically distribute its films. ... We strongly advise those exhibitors that have not yet done so to take immediate steps to convert their theaters to digital projection systems."
John Fithian, president of the National Association of Theatre Owners, drove the point home at the association's annual convention last year in Las Vegas. "Simply put," he said, "If you don't make the decision to get on the digital train soon, you will be making the decision to get out of the business."
Belove, of Cinefamily, believes many theaters will choose just that.
"Hundreds of art houses will go out of business," he says. "Already some theaters are shoving under."
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http://www.laweekly.com/2012-04-12/film-tv/35-mm-film-digital-Hollywood/
