Author Topic: Cycling Scotland and the ASA  (Read 5839 times)

simonp

  • Omnomnomnipotent.
Re: Cycling Scotland and the ASA
« Reply #100 on: June 25, 2014, 10:55:45 am »
Ads aimed at cyclists will still be required to show cyclists wearing helmets, is my take.

Re: Cycling Scotland and the ASA
« Reply #101 on: June 25, 2014, 11:31:24 am »
Could always write, asking whether their bikes are unusually dangerous, given the extra precautions they show taken by the average rider ;D

RJ

  • Droll rat
Re: Cycling Scotland and the ASA
« Reply #102 on: June 25, 2014, 01:08:50 pm »
I've said this elsewhere, but I still wonder whether advertisers won't play safe by showing helmets by default. After all, their main concern is with getting their messages across. And the ban has had far more media attention than its rescinding is likely to get, so many people may not ever hear that it's no longer an issue.

... or indeed irrelevant, as the rather hopeless campaign of which the original ad was a typically pointless part fizzled out even before its planned end date last September.