He's on message for my own thoughts - good on him.
Yup me too (apart from his view on the amount of money required to bring about change in cycling culture).
If you have responsibility for policy and large scale implementation you have to deal with generalisations. And it is true that more men than women currently cycle; that current cyclists tend to be thinner than current non-cyclsts; that they tend to be more sporty in appearance and behaviour than people who cycle in the Netherlands and Scandinavia; that they are disproportionately white and have an average income greater than non-cyclists'. It is great that he recognises that and that the culture that goes with all of the above may be a barrier to more widespread uptake of cycling as a means of transport.
I don't feel entirely comfortable with the term 'lycra mob' given its over-use in anti-cycling rhetoric, but he does make the valid point that it does generate a form of intimidation. I would argue that it is largely cultural rather than fear of being run over by speeding cyclists as such and applies as much to high-vis and
helmets as it does Lycra. But it is real and does need to be recognised in any strategy for getting more people on bikes.