Author Topic: How much to charge?  (Read 1282 times)

JT

  • Howay the lads!
    • CTC Peterborough
How much to charge?
« on: September 20, 2008, 02:03:38 pm »
I've been contacted by someone wanting to use one of my photographs in an advertising campaign. The photograph will be used in a brochure/catalog and point of sale posters and probably only in France.

Does anyone have any idea how I should go about charging for this?

I'd like to earn a few quid but don't want to price myself out of it.


a great mind thinks alike

David Martin

  • Thats Dr Oi You thankyouverymuch
Re: How much to charge?
« Reply #1 on: September 20, 2008, 05:17:43 pm »
google for the appropriate rates. Big posters? Point of sale? How many copies?

My estimate would be between 300-1000 Euro would not get you laughed at.

..d
"By creating we think. By living we learn" - Patrick Geddes

JT

  • Howay the lads!
    • CTC Peterborough
Re: How much to charge?
« Reply #2 on: September 20, 2008, 06:42:44 pm »
That's the sort of figure I was thinking about and then I saw that a fairly generic Tour de France photo (blurred peleton) from Getty would cost over £10k for the same usage, for one year - and that's not even with exclusivity.

However, my original photo is only 6MP (D40) and it will most likely be cropped so maybe it might not even be that useful for poster use.


a great mind thinks alike

David Martin

  • Thats Dr Oi You thankyouverymuch
Re: How much to charge?
« Reply #3 on: September 20, 2008, 08:39:14 pm »
That's the sort of figure I was thinking about and then I saw that a fairly generic Tour de France photo (blurred peleton) from Getty would cost over £10k for the same usage, for one year - and that's not even with exclusivity.

However, my original photo is only 6MP (D40) and it will most likely be cropped so maybe it might not even be that useful for poster use.


It should get you some shiny toys to play with...
As long as you get a price you are both happy with, leave it at that.
"By creating we think. By living we learn" - Patrick Geddes

Fixedwheelnut

  • "If it ain't fixed it's broken"
    • My photos
Re: How much to charge?
« Reply #4 on: September 20, 2008, 08:44:16 pm »
 JT when I was asked for  a photo to be used my photographer friend sent me these links below all though I had already let them use it, judging from the links I could have charged about £50.

http://www.londonfreelance.org/feesguide/phmagrat.html

http://www.londonfreelance.org/feesguide/phmagneg.html
"Don't stop pedalling"

Jezza

Re: How much to charge?
« Reply #5 on: September 21, 2008, 11:05:10 am »
£50 per photo is generally the going rate in the travel press. But they are notoriously stingy.

JT

  • Howay the lads!
    • CTC Peterborough
Re: How much to charge?
« Reply #6 on: September 22, 2008, 04:41:13 pm »
Right well I've sent a proposal to the interested party re. licensing my photo. It's considerably more than £50 which would be taking the piss, frankly.

I'll let you know how I get on.
a great mind thinks alike