To be critical, if that's the site, the problems are as stated - it's not well designed, too much text (you've scrolled down through the basement before you find a order button), blurry and amateur-looking graphics, poor accessibility, and as mentioned, ecommerce needs to be convincing. As does search optimisation (which is a bit more than using a plugin, that just makes Google see the site).
There's lots of bottom-end site-and-hosting packages from bigger providers. Wordpress-plus-basic-hosting is peanuts, but they're loss-leading their hosting packages. That's the competition to distinguish against (and there's lots of it). The price-point is very low and not going to buy much bespoke work or help, so why not go with a reputation? Truth is, you'd expect to pay at least 10x that for a genuine hands-on build and consult. More if you're really looking for front-end design and more sophisticated content management and e-commerce.