I have always found the articles by Syed to be unbiased to anyone and if anything he is commenting on Wiggins and not Sky. I suppose Walsh and Kimmage, who also publish books and do speaking tours, can also be classed as peddling tosh, as could anyone who has a particular viewpoint or can see how a situation in one area can relate to a situation in an unrelated area.
I suppose the fact that most teams seem to have followed the warm down sessions adopted by Sky is no evidence of marginal gains or indeed the development of cycling apparel that others appear to have followed. Not sure who was the first with those integrated brakes and placing brakes behind the leading edge, but not much evidence of returning to the old days. I suppose the improvements attributed to Lemond's use of aero helmet and tri-bars had no bearing on his time over Fignon and he would have won by 8s even if he had not used the kit. Or was it the rear disc wheel and 650c front wheel without disc? Marginal gains; what a load of tosh!
Walsh trumpeted the marginal gains mantra, published a load of books for Sky, and now regards Sky as very heavily soiled goods. Why do you think that is?
Kimmage published a book several decades ago. He does not do speaking tours. He mostly writes newspaper articles about sports other than cycling.
Sky did not invent warm downs. In fact Sky did not invent anything. If you want to understand why sports scientists...you know, the people who actually do develop the techniques that result in progress...are so hacked off by Team Sky's crap then have a read of Ross Tucker:
https://www.businesslive.co.za/rdm/sport/2017-03-27-ross-tucker-bradley-wiggins-team-sky-and-the-science-of-marginal-gains/Lemond won that TT by 58 seconds. That wasn't a marginal gain. Aero bars, helmets, disc wheels have fuck all to do with 'marginal gains'. Team Sky's crap about mattresses, pillows, bringing in a surgeon to show riders how to wash their hands etc etc is just that...crap.
Meanwhile they couldn't even organise keeping an accurate record of the massive doses of weapons grade steroids they used to get Wiggins onto the podium.
Marginal gains