Ideas of 'fairness' in pro-cycling are a social construct. 'Society' within YACF is largely middle class, Southern English, with a bias towards the public sector and Left politics.
That's not the profile of the professional peloton, so there's an inherent clash between the reality of pro cycling, and the expectations of YACF about it.
Sky's an interesting case, because it's a politically incorrect entity by YACF standards, and that has congruence with the hostility in the peloton to the way that Sky buys success.
I don't look for 'fairness' in spectacles such as the Tour de France, and I'm a bit perplexed by those who do. But I'm not, middle-class, don't work in the public sector and live in Southern England. I might think differently if I did.