Are you looking to buy? I'm tempted to sell my B75, which I think is identical spec (Different colour).
Two years old, less than 50 miles (About 8 trips to and from the railway station 3 miles away) Fitted rack and guards, optional telescopic seatpost, Welgo folding pedals, spare tubes, new front luggage block, secondhand bag. Unmarked.
I've really tried to like it, but prefer to put up with the more awkward fold on my Airnimal.
Other than the sales pitch
I think they're mostly older style components, stuff like brakes and levers, looks like they were originally using up old stock, but the popularity at this price point (Mainly due to Halfords) made them re-order similar. Other difference, it doesn't come with a folding pedal. I think that's it, other than it being offered in just one spec with no options, otherwise it looks the same as the next model up with the same gearing.