Many moons ago, a USAnian, name of Fannie Merritt Farmer, realised she knew nothing about cooking, and took herself to Boston Cookery School. She had no flair for it, but she took to the newly arrived, even newer fangled measuring cups, from *hushed tones* Europe, which were part of the new, scientific, nutritional approach to cooking, rather than "a pinch of that, a bit of this". The point of cups was ease and precision, however daft that seems now.
She aced the course (because she cooked like a lab technician, not a chef), and stayed on as a teacher. Then became school principal. Then wrote a spectacularly influential cookbook, espousing the use of cups. She was dubbed "the Mother of Level Measures", and the cookbook is still in print, over 100 years later.
So generations of USAnian cooks have been taught that cups are the way to do it. Silly opinions about scales being a terrible faff are back-formed from the well established use of the less accurate volumetric measure - "if it's what we already do, then it must have some worth, why change?" sort of thing.
It's infuriating for those of use who plonk a bowl on the scales and weigh everything into it, but this a nation that can't admit that the 2nd Amendment was to allow a volunteer police force to arm itself and chase down escaping slaves hundreds of years ago, not to use lethal force against unarmed passersby in the 21st century...so weighing flour in the kitchen has no chance.