Get a big Tape measure (I use a 10 metre one), extend it fully on a path and lock it, so tape doens't fly back in.
put valve at bottom of wheel and at start of tape.
Push bike along side of tape (the more revolutions you get, the better (a 10m tape should give you 4 revolutions).
Divide the rolled distance by number of revolutions.
Even better, sit on bike while someone pushes you (squashed tyres make a difference)
I got 856cm / 4 revs = 214cm (incidentally this is exactly what cateye suggested for my 700x28c tyres)