The Army uses coke to clean carbon off gas plugs in weapons. Says it all really.
Phosphoric acid is the active ingredient ISTR
It's what makes it absolutely certain that you won't get a stomach bug. Obviously a tin or bottle is the surest way of ensuring that the water isn't contaminated, but the syrup will kill off most things when it's dispensed via the bar-top. Knowing what it should taste like means you won't get fobbed off with a product that won't kill bacteria. The phosphoric acid performs the same function as the chlorine in tap water.
Sometimes with the goodies wrapped in Playboy centrefolds!
That probably raises the testosterone count, that's perhaps one of the functions of the podium girls. I wonder if any team has experimented with attractive, but teasing, girls to keep the lads on their toes.