BT adverts have been shite for years. Think of Maureen Lipman, that Kris bloke and you get the picture.
The broadband ads just follow the usual crappy theme.
Any decent female would have run a mile to get away from the broadband geek, never mind share a flat with him.
If BT saved the money and brought their prices nearer the competition, they wouldn't have to keep trying to win back customers that they have lost to Virgin, Talk talk etc.