In the interests of science and the happiness of all forumites, I've conducted some comparison testing of Nutella and Essential Organic Hazelnut and Chocolate Spread. The Essential is a little more chocolatey and has quite a bit less of a whey or milk-powder taste. It's a little bit less sweet, though the difference is marginal. I prefer it, though that might be partly the novelty factor. Unfortunately, you pay the organic premium at the till.