So why don't we have audax.co.uk as a "shop window" with the whizzy graphics, a decent "about us" and a link to "forthcoming rides"
and keep aukweb.net just as it is ?
Let me Google Audax UK for youOh, and there is also
audax.uk.net(The highly desirable auk.net was being held to ransom last I checked.)
Most of this thread is just points and counterpoints, as far as I can see. However one distinct emerging theme is -
300s.
Certainly 300s are a tough sell, always my unfavourite distance for a start. Rebranding them as 'double century' might be worth while - double centuries seem very popular in the US.
If the step up from 200 seems a big obstacle, then try one or two summer 250s - I've done a summer 250, it was a great event.
And autumn 300s - yes, that does seem an obvious move. But I think once a long-distance cyclist has 'peaked' in June or July, there's a tendency to drop out for the rest of the year and do other cycling things, like riding with the family.
Most cycling new adopters come on stream in late summer and September (just like they did this year, but actually this was nothing new, it's always been the same). Whether we can expect them to be sucked straight in to audax - well no I don't think so. Winter publicity is the key, to set up some attainable goals for the next summer, for these people.