A few decades working in the media tells me this is the most appalling Public Relations failure that could have been avoided with a one-sentence Facebook post saying Steve has been told by the doctor to rest for a few days and that this is no big loss in mileage terms as any loss can easily be made back in the warmer weather.
But this has not happened.
One can assume only that The Team no longer need to keep the enthusiasm going among the likes of us because they don't need any more donations because Steve's attempt on the record has finished.
Let us hope this is an incorrect reading of events. But even if he's given up, I've still immense respect for Steve. Attempting this in UK weather makes it, IMHO, way harder than doing it in Florida with sunshine and a campervan using flat roads.