I like teh cool up to a point, but last few years some fixie fashions have just become ridiculous, creating monsters in our midst. Check out
http://www.youtube.com/v/-CsAtDuUFmk&rel=1 for examples - to me these all look horrendous*.
By contrast, I really like the charge bikes in the video - they're very tasteful imo.
* One exception - I like the blue and yellow on at 0:35