It might also be the cocoon effect, I never realise how bright my lights actually are. I usually meet up with my gf en route and comment on peoples lights "oooh that's bright I want it" to which she replies "Sam, it's positively dim compared to what you've got". I never sort of realise it until I someone else with the same in which case I'm like fuck me. My taillights aimed down, then there it's plenty bright enough to command attention from drivers, the front is angled every so slightly down. Ie it'll hit the wing mirrors and light up the inside of the car but it won't be annoying in the rear view so much. But I do agree with Jaded in that such lights can be provocative.