Indeed, scarcity drives it. They should hire more monks or something. I mean, seriously, what is these guys' business plan! [/american]
I wouldn't drive out in the Belgish wilds to get it, but hey, if you have a sales minion driving by and he owes you a favour... It's not like the Belgians are short of good beers. Reminds me, I'm going to Leuven, the home of Stella.
Erm.