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I do wonder about how people rate books. If you think truly great writing - Dickens, Shakespeare, Pratchet - should rate at 5 stars, most other stuff should surely only rate three stars.
Well, you can pay someone to do it. There's loads of help-for-hire microtask sites. Plus a lot of people have no sense. I've read some dross that comes with endless good reviews and I have to think 'how?'
I always read the one and two-star reviews, they tend to give an honest and candid opinion even if you don't agree with them.
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One star:
"Sorry, I cannot review this item, safe to say I sent it as a present for someone and they seemed to be pleased with it."
I think the reviewer thought the stars related to the value of his/her input. Honest,candid but not useful.